OUR STORY
OUR MISSION:
“To make online shopping more personal, more convenient, more fun.”
The Problem
Our founder Liv, a self confessed shopaholic, spent many an evening trawling through her favourite retailer websites, trying to find pieces that matched both her style and also complemented what she already had in her wardrobe…
It was then that she realised the limitations of personalisation within online shopping, that goes beyond what a customer has previously bought with an individual retailer.
In short, personalisation was not personal!
This coupled with retailers challenges surrounding low conversion, and high returns pointed to a clear opportunity.
The idea
The Journey
Liv set about exploring building a solution for both retailers, and ultimately their customers, that serviced an individual’s needs and style.
Armed with a clear proposition and a partnership with Stirling University, Persi has built a clear road map with ambitious targets and an exciting potential.
Meet the Team
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Olivia Parkes
FOUNDER & CEO
Liv is a seasoned brand strategist and innovative marketer with over 14 years experience working with both established retailers (Reiss & House of Fraser) and SME’s (Monica Vinader & Missoma) within the consumer space, tackling issues such as customer acquisition, user journeys, conversion rate, and customer loyalty.
Liv can be described as a self confessed shopping addict and customer obsessed brand enthusiast, with a keen interest in tech.
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Chris Rhodes
FRACTIONAL CTO
With 15 years experience in software, Chris has an extensive understanding of technology, from strategy and solution design, through to implementation, including personalised AI search, retrieval and recommendation tools.
As CEO of product development agency The Tech Dept, Chris is passionate about taking founders and their businesses from MVP to scale, making him the perfect person to deliver Persi’s first product to market.
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Sue Cherrie
CHAIRMAN
Sue has a proven track record of developing strategy and commercial success at both Board level, and as Chairman, across private, public and voluntary sectors.
Having held senior roles in the people team at Marks & Spencers for over 15 years, Sue is passionate about building strong teams and creating an environment to achieve cultural change and operational delivery.
Highly strategic and values driven, Sue is an inspiring leader who injects drive, pragmatism and humour into her roles.